The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad ...

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found ...

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart ...

Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway ...

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special ...

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty ...