An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with Anzu to bring performance-driven, clickable, intrinsic in-game ...

Apps have supplanted games for total in-app consumer spend annually for the first time, with apps generating $84.1 billion and games $82.7 billion. The ...

Superwall VP of Growth Lanre Akinyemi explains faster paywall testing, localisation, compounding micro-optimisations, and native web payments.

Mick Rigby reflects on building Yodel Mobile over two decades, explaining how and why saying "no" has shaped a durable app growth agency.

Lee Aho of Perform[cb] explains down-funnel signals, keyword conquesting, rewarded placements, and pilot frameworks.

The 2026 agenda for Business of Apps London is now live, and it features over 70 speakers across more than 30 sessions. Taking place on April 23rd at The ...

Maria is a Performance Marketing Manager at Too Good To Go, where she focuses on scaling user acquisition and building processes that enable sustainable app growth across global markets. With over ...

An exploration of app growth failure signals, from cash flow and retention to attribution, based on insights from Samet Durgun.

The agenda for Business of Apps London 2026 continues to take shape and we have just confirmed another group of senior app growth leaders from some of the world’s biggest brands joining the speaker ...

Agentic coding, also known as vibe coding, has fuelled a wave of new iOS apps over the past 12 months, pushing the Apple App Store to a record number of total apps. The total number of apps on the ...