Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

The answer, it seems, is by relying heavily on his longtime right-hand man, Jared Birchall. Birchall’s role, as he reportedly ...

As Target deals with an ongoing boycott, CEO Brian Cornell's meeting with Al Sharpton in a move that could put further ...

Terms like "creator" and "influencer" are frequently used interchangeably, yet they represent distinct roles within the ...

Streamers take the brunt of the internet’s name-mocking: Are you a Hulu, Tubi, or Fubo subscriber? But AI companies are just ...

The Japanese architecture studio and manufacturer behind this 3D-printed train station show how to build both beautifully and ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Through trial and error, I've developed what I call the "Trust Triangle" approach to building a sustainable probiotic ...

True success requires antifragility, the ability to grow stronger in the face of volatility, uncertainty, and adversity.

OpenAI, xAI, Meta, and other companies are trying to add an AI element to the most human activity of all: being part of a ...

Warmer temperatures and more carbon dioxide will boost levels of arsenic, a dangerous heavy metal, according to new research.

A landmark court ruling in the U.S. sets the stage for a global reckoning with Google’s role in the digital economy.