Q: What is Cvstos Genève? A: Cvstos Genève is a Geneva watch brand founded in 2005 by Sassoun Sirmakes and Antonio Terranova, known for tonneau-shaped watches. The manufacture, housed in a converted ...

Spanning the 20th and 21st centuries, Gen Z has very clear expectations of brands, with which it connects through experiences rather than product. This is a group of remarkably mature young people ...

Bvlgari ’s savoir-faire with colored stones comes alive in the bejeweled version of the Serpenti Aeterna. The house drew from a palette of rubellite, amethyst, topaz, emerald, citrine, sapphire, ...

Breguet’s use of engine-turning (or guilloché) for example, became a signature that still identifies the modern-day brand’s wrist watches, along with blued screws, the distinctively-shaped Breguet ...

Q: What is the Cartier Privé Tank Normale in platinum? A: The Cartier Privé Tank Normale in platinum is a 32 x 25mm watch with a ruby cabochon crown, a seven-link platinum bracelet, and a fully ...

When it launched in 1993, its oversized proportions, exposed rubber details and unapologetically sporty attitude sent a message that was very much of its time. But there’s another side to the big, bad ...

Q: What is BA111OD? A: BA111OD is a Swiss watch brand founded in 2019 by Thomas Baillod in La Chaux-de-Fonds. It runs on markups of 2.5 to 3 times production cost, well below the Swiss industry norm ...

While brands and institutions have no trouble capturing their attention, they sometimes rely on a polished image that doesn’t reflect the reality of the solitary watchmaker at his workbench. This ...

Zenith has introduced a new Paris-exclusive limited edition, available only in the French capital. After releasing a three-hand Defy model in 2024, the brand now turns to the Chronomaster collection ...

During the brand’s first international event since Dieter Pachner assumed leadership, Certina welcomed GMT and WorldTempus to ...

In April 2026, Ralph Lauren gave its Polo Bear a campus wardrobe. For the first time in a horological context, the brand's mascot appears dressed in a preppy, collegiate outfit, a look that fits hand ...

It is Baume & Mercier’s cornerstone collection. Since its comeback in 2021, the Riviera has become omnipresent. “Comeback” is the right word, since the original collection was first introduced in 1973 ...