At Econsultancy’s Capability Leaders Forum, leaders from Canon and E.on Next discussed how they’ve taken GenAI from ambition ...

Here’s how three brands in FMCG, energy, and retail are employing generative AI ‘behind the scenes’ to improve their business ...

No one doubts that generative AI will transform marketing and ecommerce practices. The debate, for me, isn’t if ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. According to a Kantar study, 68% of US consumers ...

Indeed, writing on the Econsultancy blog, Karl Havard says that if you “believe there is a destination to reach, don’t put a timescale on it. Because, apologies for being the bearer of bad news, you ...

Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers’ needs. As stats from a new ...

The mood among US TikTok users has been an anxious one in the past few weeks as they monitor the progress of the Supreme Court appeal that could determine whether TikTok will be forced to divest its ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

It is fair to say that partnership marketing has been simply swept under the marketing rug. Read any marketing text book and you will find chapters on digital, social, strategy and branding, and ...