Digital media executives have operated for nearly a decade within a paradoxical market structure. To achieve scale, the industry accepted opacity. Publishers plugged into a complex programmatic ad ...

Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, the longstanding trade-off between ad density and ...

Regardless of how many times Google delays its cookie phase out, publishers need to understand what’s at stake for them in the advertising ecosystem post third-party cookies. Media companies also need ...

A recent survey of roughly 12,000 adults across Argentina, Denmark, France, Japan, the United States, and the United Kingdom reveals that people continue to place greater trust in news produced ...

Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Google Was a Lifeline for Publishers. Now Some Are ...

A few years ago, social media platforms were seen as the “digital town square,” where people could come together in communities around shared interests and passions. But as the platforms have turned ...

In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have ...

Streaming is shifting from a subscriber acquisition business to a subscriber retention business. As subscription prices rise and free viewing options ...

Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy.

For decades, media companies have distributed content on the open web to inform and entertain audiences, build communities and earn ad revenue. Open web ...

Anyone in the media industry can tell you how third-party signal degradation has made traditional ad targeting less reliable. At the same time, AI has ...

As the technology continues to develop at breakneck speed, publishers are taking every imaginable stance on AI. From The Telegraph forbidding staff from using AI-generated text in its journalism, to ...