Cheil MEA's Wang Junwen says that lasting success for Chinese automotive brands will come from relevance, not reach.

Creó Global's Jaimesha Patel explains why now more than ever the brands must lean into social listening, and then act on it.

The PRCA MENA survey is completely anonymous, open to all PR and comms professionals in the region, and takes less than 5 minutes to complete.

Prior to his role at King Salman Park, Shaw served clients in the Middle East region, China, the US and Europe at Hill & Knowlton and Burson.

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...

The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...

Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...

The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human ...

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

As an official sponsor of the FIFA Club World Cup 2025, Hisense’s growing presence in international sport demonstrates a long ...

Cannes Lions jury member Natalie Shardan invites brands to lean into bold ideas, stay rooted in culture and create ...