Are you making the most of your YouTube Premium subscription? Whether you’re newly subscribed or have long been a part of the 80 million Premium members and trialers who enjoy exclusive features and ...

This year marks twenty years since YouTube's launch, a milestone that saw the emergence of a global creator class and the development of an entirely new industry led by creator-community ...

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

Editor's note by Neal Mohan, Chief Product Officer: For creators, building a business isn’t a one-size-fit-all approach. Some may gravitate towards tools like channel memberships while others may ...

We are constantly amazed by how they take every new feature, technology or trend and turn it into something we could never have imagined. And today at Made On YouTube ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, these creators have propelled our platform forward. Over the ...

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach ...

Editor’s note by Neal Mohan, Chief Product Officer: We’re always working to give users more control over their experience on YouTube. You may be familiar with the YouTube feature called video playback ...

Earlier this week, Taylor Swift and YouTube took Swifties on a worldwide scavenger hunt leading into her “THE TORTURED POETS DEPARTMENT” album drop, “Fortnight (feat Post Malone)” music video premiere ...

In the early 2000s, within just a year of each other, both YouTube and Roblox were founded. This timing led to a notable relationship between the two: Since its early days, creators have used Roblox ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

Editor’s note by Neal Mohan, Chief Product Officer: When the first YouTube video was uploaded in 2005, YouTube had a search bar and a list of video tags on its homepage. Since then, you could say ...