Pricing is often one of the most complicated parts of building an agency. You want to set fees that your target clients are willing to pay, but you don’t want to undervalue your business to the point ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. Healthy margins are essential to launching and growing ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Zilliant Survey Finds a Majority of Companies Still Rely on Manual Pricing Methods Despite High Stakes for Revenue and Growth Demands 84% report strong pricing power, yet most capture 50% or less of ...