Every business leader knows that continued success in ever-changing markets requires the right development, integration and execution of strategies. There are 4 Ps of marketing, which are considered ...

Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Sometimes calling out your competitors—rather than pretending that they don’t exist—can be a winning marketing strategy. Innovative brand teams have even featured their rivals within their own ...

Many marketers are facing unprecedented challenges due to the current high-inflation environment. As with any crisis, it is important for companies to understand how their consumers will likely behave ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...