By integrating form tracking with Google Tag Manager, both individuals and businesses can easily track form submissions and gather valuable data without having to manually add code to their websites.

There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.

Learn how to implement tracking tags using Google Tag Manager for Google Ads, Bing Ads, Facebook, Twitter & LinkedIn.

Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Many B2B marketers continue to use Google's old Universal Analytics platform for website lead attribution, even though Google Tag Manager was released in 2012 to improve its tracking capabilities. If ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your ...