Glico introduces ‘Pocky CRUSHED’ to expand the fanbase among the new generation, reinforcing its position as the leader in the Thai biscuit market. Alongside the unveiling of Glico Friend ‘Zee & NuNew ...
OSAKA (Reuters) - For the first time in its 92-year history, Japanese snacks maker Ezaki Glico is getting serious about growing overseas, aiming to fatten its Pocky biscuit into a $1 billion brand to ...
Ezaki Glico celebrated the 50th anniversary of its flagship brand, Pocky, in 2015, revamping its five main products. (Pocky products are distinctive, chocolate-coated biscuit sticks.) Aiming to ...
TOKYO -- Ezaki Glico will boost production capacity for Pocky, a popular snack of chocolate-covered biscuit sticks, by 20% at a Thai factory this fall. Glico uses chocolate that varies by taste and ...
The company's Glico brand and its 48-year-old stick-shaped, chocolate-coated Pocky pretzels are household names in Japan but elsewhere the marque has stalled, capping the firm's overseas business at ...