The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

In what should be a joyous holiday season, few things bring more dread to parents than the Elf on the Shelf. Keeping up the popular holiday tradition is often additional work and stress for maxed-out ...

A Fox Cub's Christmas Tale - How does Santa Claus travel the whole world in one night? In this musical adventure, set against the backdrop of the Northern Lights, Scout Elf Newsey Noel investigates ...

The unisex all-in-ones come in two designs, and are available to buy in store now B&M is selling children’s Christmas onesies – and they’re adorable. The budget-friendly retailer unveiled the ...

Though he be plushy and cute, he be fierce, too. This guy says: Step aside, Elf on the Shelf. That's right. "Reindeer in Here" wants parents to #shelftheelf. Yup, this new toy basically wants to ...

Those who are privy to the Elf on the Shelf Santaverse know that the tradition is much bigger than Scout Elf. This post appeared first in Mamasuncut - https://modmomsclub.com/, visit the original post ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...