SAN FRANCISCO--(BUSINESS WIRE)--RollWorks, a division of AdRoll Group, today announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account ...
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. A key ...
Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.
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