Ad Intel AI is Nielsen’s first in a new generation of AI products built to turn data into action. Nielsen’s unique AI ...

If you search for a waffle weave blanket on Amazon, summer styles at Target or a dishwasher at Best Buy, there’s a good chance that the first search results you’ll see will be sponsored ads. You might ...

Through the lens of overall TV viewing, September looked very similar to August, masking the nuances that illuminate true audience behavior. While total usage was generally flat with August, viewing ...

NEW YORK – July 28, 2026 – Streaming usage appeared to begin its summer ascent in May as audiences’ time spent streaming increased to 48.6% of total TV watch-time (+1.0 pt.), according to Nielsen’s ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Panels—and the data they generate—have been the research industry’s gold standard for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break ...

Sydney, Australia – October 16, 2024 – Nielsen’s latest Consumer and Media View (CMV) & Ad Intel data reveals a growing interest in electric vehicles (EVs) among Australian consumers. 521,000 Aussies, ...

In the U.S., the annual Upfront (and Newfront) events put TV media in the center spotlight. This year, we’re diving into the Nielsen data to help the industry understand the trends that are shaping ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

effectively and efficiently ad placements achieve both reach and attention. Adelaide is the latest to integrate with Nielsen’s Outcomes Marketplace. New York, October 7, 2025 – Nielsen, a global ...

NEW YORK – February 8, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal agreement with Hallmark Media to measure linear TV across all three ...