The ‘Get busy living’ campaign sees Monzo experiment with sonic branding, influencer marketing and podcasting.

Thanks to its tie-up with Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months ...

Consequently, that perception is reflected in how business leaders compare marketing with sales. More than three quarters (77 ...

From Nestlé highlighting marketing as a means to drive sustainable growth to marketers’ lack of oversight over product, it’s ...

The ‘Get busy living’ campaign sees Monzo experiment with sonic branding, influencer marketing and podcasting.

In this special edition of The Marketing Week Podcast, sponsored by Kantar, we explore what drives impact and how brands can ...

Marketers are rushing to master AI. But as answers become instant, competitive advantage shifts to something AI cannot supply ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé highlighting marketing as a means to drive sustainable growth to ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé highlighting marketing as a means to drive sustainable growth to ...

Marketers are rushing to master AI. But as answers become instant and cheap, competitive advantage shifts to something AI cannot supply: questions worth answering.

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications. Thanks to its tie-up with ITV’s Love Island, drinks ...

Thanks to its tie-up with ITV’s Love Island, drinks brand Poppi has been able to boost brand awareness by 14%, just four months after launching in the UK. It is now looking to extend its presence ...