Toyota extends its marketing initiatives with OnX to include content creators promoting off-road adventure in trucks.

OxiClean’s VP of Marketing shares why its long-standing MLB program drove the highest ROI in engagement this year.

NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, but with some ...

After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of ...

Evvy CMO Laine Bruzek explains how humor and short‑form video fit into a science‑backed brand's marketing strategy.

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe ...

After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is ...

Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...

Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs ...