The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with ...

McDonald’s India (North and East) has teamed up with the Bollywood superstar Ranveer Singh to launch its latest campaign ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's ...

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade ...

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Articles written by Himanshu Singla ...