All five major sponsors will feature in tailored integrations across the AFLW season. NAB has secured in-show naming credits, ...

BCM Group has acquired specialist SEO and generative engine optimisation (GEO) agency Neural Digital, in a move set to ...

Global creative agency OK COOL has hired a new managing director for Australia and New Zealand, Yash Murthy. In his role he will lead the agency and drive OK COOL’s growth across the region, reporting ...

GumGum has promoted Tarlyn McStay to head of agency development, Australia. The role is the first of its kind at GumGum in ...

Adidas has unveiled Originals Sport, the brand’s first women’s training range built under the Originals name, with pop star ...

Nine’s The Block came in third with a total TV national reach of 1,785,000 and a total TV national average audience of ...

Adrenalen Group is expanding its sports media offering with the launch of Adrenalen Media, a new in-venue live sport ...

In Part One I introduced the Agentic AI Asymmetry Dilemma: the structural gap between agencies building proprietary AI and ...

Spark Foundry Australia’s Hot Takes is an editorial series exploring the cultural shifts shaping consumer behaviour through ...

Independent creative agency Thinkerbell has launched a new product designed to help brands stand out to a new kind of ...

In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen ...

In this op-ed, Richie Kenzie, Australia lead at Bud Communications argues that the brands pumping out AI content have handed ...