This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → When Erling Haaland left the ...

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” The term refers to a deception tactic ...

Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more. Awarding the strategy that has most effectively enhanced ...

Jim is an award-winning editor, manager and reporter with a Masters in Journalism and 20-plus years of experience developing best-in-class content for digital and print media. Jim is an award-winning ...

In the era of synthetic social, where AI slop has flooded timelines, brand marketers and agency execs have largely shrugged off concerns. The low-effort, mass produced, AI-generated content, known as ...

Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minutes ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Something strange is happening in ...

Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

Agencies are out in front on AI. Advertisers are not. That’s the view of agency bosses who spoke to Digiday at Cannes Lions. They said that for most of the clients they work with, they’re still stuck ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...