What began as an apparently accidental post by Saudi abaya brand Sahaba Abaya has quickly become one of the GCC's biggest ...

Saudi Arabia has unveiled the official visual identity for its 2026 National Day celebrations, retaining the slogan "Our ...

PUMA Middle East has launched the latest regional chapter of its global "Never Not Suede" campaign, partnering for the first ...

The next media platform marketers need to watch may not be a social network, search engine or streaming service, but the ...

Beauty, are witnessing rapid global expansion, with value sales rising 53% year-on-year and 131% over the past ...

UAE-based AI search company Liplyn has launched Liplyn Academy, offering online and in-person training programmes to help ...

Walk into any marketing review this year in Dubai, London, or New York, in banking, FMCG, or healthcare, and you'll see the ...

IKEA Alsulaiman has appointed FP7 McCANN as its creative agency of record across Saudi Arabia and Bahrain following a ...

Meta has unveiled its clearest brand campaign around artificial intelligence to date, launching a new 45-second film titled ...

Adobe has appointed Hussein M. Dajani as Director, Partner Marketing for the Middle East and Africa (MEA), where he will oversee partner marketing and ...

Automobili Lamborghini and Dentsu Creative Italy have unveiled a new launch film for the Urus SE Performante, using a cinematic narrative to explore themes of ...

TikTok says the future belongs to creators who think like entrepreneurs, while new RedSeer research reveals the platform is contributing AED 1.1 billion to the UAE economy and helping create thousands ...