Author Brandon Taylor argues that Jane Austen's novel 'Persuasion' illustrates how funny—and sad—adulthood can be.

New research from the Wharton School’s Generative  AI Labs shows how large language models can be coaxed into ignoring safety ...

Attempts to destroy AI to stop a superintelligence from taking over the world are unlikely to work. Humans may have to ...

The truth is that mere facts and information often fail to move people. Yet when we are in a disagreement, we often forget ...

Persuasion is fundamentally different because it relies on understanding what smoking does to the human body. Someone who’s persuaded of its dangers has an incentive to stop that’s entirely ...

The trailer for “Persuasion,” the debut feature from the British theater director Carrie Cracknell, landed in mid-June. Social media attacks, led by fans of the Jane Austen novel on which the ...

Bayesian persuasion is an idea only a little more than a decade old that’s being used to study phenomena as varied as advertising, the law, bond ratings and parking enforcement.

A persuasion trigger is any marketing tactic that convinces people to take action that grows your brand, and there are proven methods that get people to say "yes." ...

Because persuasion lies squarely at the center of leadership, of changing minds and making decisions, an emotional process is central to what successful leaders do.