Nielsen Media Research, which has for decades been the gold standard for valuing spot rates for TV ads, finally is seeing some serious competition.

Four well-known syndicated research companies, widely used by the advertising and media industries, are undergoing widespread changes. This comes at a time when the industry is relying on reliable ...

None other than Nielsen Media Research reveals some stark facts about public preference. Sorry TV titans and fancy producers, but the American media landscape is not dominated by streaming video ...

Nielsen Media Research is owned by the Dutch media company VNU NV. Arthur C. Nielsen’s son, the last family member to work at Nielsen Media Research, retired several years ago.

Nielsen Media Research is preparing to offer data for the first time on how many people are tuned in during the commercial breaks. IE 11 is not supported.

Nielsen is changing the way it measures TV shows to reflect new technologies and expanding beyond TV audience measurement into streaming video, social media, mobile and video games.

After several delays, local Nielsen Media Research TV ratings return to New Orleans today for the first time since Hurricane Katrina. People who've seen the results from the last month of ...

Nielsen Media Research has added a new dimension to its systems of tracking TV programming and the viewers who are tuning in. The organization has launched Gracenote Inclusion Analytics, set to ...

YouTube took the largest haul of audience of any single platform during the month of June amid a record month for streamers, according to new data from Nielsen Media Research. The video platform ...

Nielsen Media Research aims to measure “time-shifted and place-shifted Written by Donna Bogatin, Contributor June 16, 2006 at 6:12 a.m. PT.