Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV. ...

Maximum Effort Productions’ three-year first-look development deal with Paramount Pictures, which was announced in May of 2021 for feature projects, is not impacted by the deal.

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Maximum Effort Channel, a partnership between Fubo and Ryan Reynolds’ Maximum Effort, announced the channel’s first series of ‘Maximum Moments’ with A ...

Now, via Maximum Effort and MNTN, he's having a bigger impact Don’t worry, this Sarah McLachlan ad for Bolt won’t make you cry Ryan Reynolds's agency Maximum Effort spoofs a classic ASPCA spot ...

“Our goal for the Maximum Effort Channel is to bring Ryan’s vision of joyful entertainment to consumers on their favorite streaming platforms,” said David Gandler, co-founder and CEO, Fubo.

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

EXCLUSIVE: New Regency and Maximum Effort are teaming on a feature adaptation of New York Times bestselling novel Eight Perfect Murders, having recently acquired rights to the Peter Swanson novel ...