The Studioco-creators, Seth Rogen and Evan Goldberg, premiered their Apple TV+ series at the 2025 SXSW Film & TV Festival on Mar. 7, where they also appeared onstage to discuss the project as part of a Q&A after the screening.

The Studio' trailer stars Seth Rogen with appearances from Martin Scorsese, Catherine O’Hara, Olivia Wilde, Greta Lee, Ice Cube, and more.

Seth Rogen celebrated the world premiere of his Apple TV + series “The Studio” at SXSW on Friday, March 7. He writes, directs, and executive produces the show, which parodies the inner workings of Hollywood. Rogen portrays fictional studio executive Matt Remick, who is the newly appointed head of the embattled Continental Studios.