Apple’s ProMotion technology, celebrated for its adaptive refresh rate, has been a defining feature of the iPhone Pro lineup for years. As speculation grows around the upcoming iPhone 17 series, a ...

The idea of "tyranny of choice" says that having a set of good choices is supposed to let everyone find exactly what makes them most happy, but the reality is that having so many good choices can ...

Apple announced its iPhone 17 series of phones at its “awe-dropping” event on 9 September. The event was tonally different from Apple’s “Glowtime” iPhone 16 launch a year before, in that the focus was ...

Consumer Intelligence Research Partners (CIRP) has released this year’s Apple iPhone sales report. The report showed that Apple’s iPhone base models are best-sellers yet again. The base iPhone model ...

What makes a "Pro" iPhone pro? When the iPhone 16 series came out last year, I called the iPhone 16 and iPhone 16 Plus "almost pro," thanks to their new Action Button, the Camera Control feature, and ...

Earlier today we shared a video from Jon Prosser providing a great look at what to expect from Apple’s ultra-thin iPhone 17 Air model. Also noteworthy though was a tidbit Prosser shared about the base ...

There have been rumors that Apple will try to mask tariff-induced price-hikes by doubling the iPhone 17 Pro base storage. This might be a good idea, considering that half of the iPhone buyers pay more ...