When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and starts spinning it like a basketball. The fact that this ...

This year has, undeniably, belonged to Bad Bunny. The Puerto Rican superstar dominated the Latin Grammy Awards with five wins and is already looking ahead to an even bigger year, scoring six ...

Hennessy, The Trade Desk and L'Atelier have won the Programmatic Media Partnership category at The Drum Awards for Digital Advertising. Here is the award-winning case study. With its rich legacy and ...

The cognac brand announced a multiyear extension of its partnership with the NBA, WNBA, NBA G League, USA Basketball and the BAL. Official release COGNAC, France and NEW YORK — Hennessy, the ...

Hennessy is the world’s largest Cognac producer. With annual sales of approximately eight million 9-liter cases worldwide and four million cases in the US, it commands a 50% global market share and a ...