This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Understanding your customers’ most valued features is ...

This paper describes a method for systematically incorporating the study of consumer preferences or utility judgements in health promotion program development research. It illustrates an attempt to ...

Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

When FreshSense, a mid-sized packaged goods company, decided to launch a new line of healthy snack bars, excitement buzzed ...

Journal of Transport Economics and Policy, Vol. 22, No. 1, Stated Preference Methods in Transport Research (Jan., 1988), pp. 93-119 (27 pages) This paper reviews the state-of-the-art in the conjoint ...

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely ...

This recognition highlights the remarkable growth and innovation that have shaped our journey. EPIC Conjoint leverages advanced conjoint analysis and machine learning to reveal complex consumer ...