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MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.
Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.
The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a sister outlet following the spinoff. MSNBC and other Comcast cable networks will be part of a separate company, Versant, led by Mark Lazarus.
MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,
Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.