Donald Trump’s media company has filed to launch an exchange-traded fund that would invest directly in both Bitcoin and Ether, the latest in a wider push into digital assets tied to the president’s personal brand.

The parent company of Truth Social filed for the launch of a bitcoin-ether ETF. It's the latest push by Trump and his companies into the world of crypto.

Trump Media & Technology Group is seeking to launch an exchange-traded fund that will invest in both bitcoin and ethereum, the two largest cryptocurrencies, according to a filing with the U.S. Securities and Exchange Commission on Monday.