"One of the tour’s key highlights is the infamous Annabelle doll, which, despite its seemingly innocent appearance, has been the cause of numerous terrifying incidents. The doll has reportedly brought misfortune, injury, and even death to those who have interacted with it improperly," the tour's description says.

Renewed speculation is swirling around the infamous Annabelle doll after the sudden death of paranormal investigator Dan Rivera in July 2025. Rivera, who had been leading a ghost tour featuring the allegedly haunted doll,

The infamous Annabelle doll has mysteriously disappeared after paranormal expert linked to its ghost tour was found dead. The unexplained vanishing has reignited conspiracy theories and fears tied to the doll's dark paranormal history.

According to E! Online, he died after leading a ghost tour that featured the Annabelle doll, widely believed to be "demonically possessed". The doll was reported as missing from the room. Rivera, who was 54, was on a sold-out 'Devils on the Run' tour at the Soldiers National Orphanage.

Pennsylvania State Police said officers found 'nothing unusual or suspicious' in the hotel room where paranormal investigator Dan Rivera was found dead.

While Annabelle the doll is real, the movie is not a true story. In Annabelle, a female cult member named Annabelle Higgins kills herself while holding the doll, and the demon she helped summon possesses it afterward.

The 2014 film, which sees the eponymous evil doll causing havoc for all, was hatched from a supporting character in James Wan’s The Conjuring (2013). Annabelle’s debut was so terrifying that she arguably stole the spotlight from much more established ghosts in the franchise’s first entry.