Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more ...
Millennials have been the focus of research and event marketing (including ours) for years now, and there are new articles (either praising or criticizing the generation) on a daily basis. But if ...
CHICAGO--(BUSINESS WIRE)--Recent findings from "The Event Effect: Gen Z Retail Survey" conducted by MERGE, an integrated technology and marketing services provider, highlight the dynamic and ...
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