Quality videos, a memorable profile, and engagement strategies are key to YouTube subscriber growth, not just quantity.

Google emailed customers on December 12 to inform them that a YouTube TV subscription would rise by $10, taking the price ...

YouTube has launched a Premium Lite subscription tier, which will allow users to watch most videos on the service ad-free.

For a long time I've resisted taking the plunge into yet another subscription with YouTube Premium for $13.99 a month, ...

The new “Premium Lite” tier fits with the broader pattern indicating YouTube’s ambitions to beat Netflix at its own game.

YouTube Premium Rewards add periodic gifts to your existing benefits. Here's everything you stand to gain from them ...

The new tier is called Premium Lite, and will cost $7.99 per month (compared to $13.99 per month for Premium). It will allow ...

After Primetime Channels failed to really catch on, YouTube is reportedly planning a new effort to sell premium subscription add-ons.

Too often, exceptional content goes unnoticed simply because potential subscribers judge channels by their subscriber counts rather than the quality of their videos. Folloza addresses this challenge ...

SAN FRANCISCO — Alphabet's YouTube on Wednesday rolled out a $7.99 monthly subscription service that is ad-free for most videos, except music, to create a plan to compete more directly with ...

YouTube on Wednesday announced a new premium subscription tier called Premium Lite, which will allow users to watch “most” videos ad-free for $7.99 per month. With YouTube Lite, customers will ...

YouTube lets subscribe to premium content through its Primetime Channels add-ons. So far, Primetime Channels have not featured prominently in YouTube’s interface, limiting their success.