While recent negative media surrounding social media may have marketers nervous about the potential impact on consumer engagement, new research suggests they have nothing to worry about. In a survey ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

YouTube isn’t just the world’s biggest media platform—it’s the world’s biggest stage, screen, classroom, and entertainment hub rolled into one. It has more users worldwide than any other video or ...

Over the past decade, social media has evolved from a pastime and way to stay in touch with friends, to a prevalent mainstay in nearly everyone’s life. Think about it: When was the last time you ...

Panelists at SBJ's Media Innovators said YouTube has become one of the most important assets to sports teams and leagues in building a youthful audience.

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something. Sarah Tang records social media ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. In 2024, internet usage made a significant migration from ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

The following is a guest piece by Amy Luca, executive vice president and global head of social media at Media.Monks. Opinions are the author’s own. One single tweet from Kylie Jenner has the potential ...

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