The content consumption landscape in India is undergoing a profound transformation as Instagram Reels and YouTube Shorts have ...

YouTube India's 2025 year-end list reveals dominant trends, with "Passo Bem Solto (Slowed)" topping Shorts music and "Saiyaara" leading overall song popularity. The platform also served as a key ...

When Jonothon Lyons began dressing up as “Buddy the Rat” and filming his antics around New York, he had no idea he was laying the foundation for a massive social-media following. Especially one with ...

YouTube launched the beta version of Shorts in India on Sept. 14, 2020, prompting some people to ask, “What is YouTube Shorts?” Then, YouTube rolled out Shorts in ...

YouTube India’s 2025 list shows that hits today don’t come from passive listening, but from active participation by millions of creators. With almost everyone holding a smartphone and posting Shorts ...