In today’s music scene, YouTube has become the ultimate stage for hip hop artists to showcase their craft, personality, and story. From music videos that double as cultural statements to ...

YouTube has announced that they will celebrate the 50th anniversary of hip-hop this year by launching the FIFTY DEEP campaign. This month marks 50 years since DJ Kool Herc performed at a party in the ...

With eye-popping color and golden ass statues in a raunchy visual, and an infinitely quotable single for a soundtrack, the video for Cardi B's Megan Thee Stallion-featured single "Wap" has received ...

Red Bull 1520, a new YouTube channel from the famed energy drink brand, launched this week with original programming centered on the vast and continually evolving world of Hip-Hop. Along with the ...

YouTube’s new ‘Collaborator’ feature lets up to four creators officially co-own a video, sharing credits, analytics, and reach. For hip-hop, where features and partnerships are a cultural staple, this ...

YouTube says it won’t take down Latin Kings-linked videos made by alleged Bay State gang members now under federal indictment, who rap about shooting rivals and brag about “splattering brains” of ...

YouTube’s move to stop sharing streaming data for Billboard’s music charts could change how we think about metrics Billboard’s latest change, and YouTube’s subsequent action, point to a more ...