The online video sharing website YouTube may be well known as a resource for personal video viewing, but it also can serve as a valuable tool for business. With an audience of nearly 160 million users ...

Google is using a subset of YouTube videos to train its AI tools, including its text-to-video product Veo, in a move that is making many YouTubers unhappy. Some YouTubers want an opt-out option or a ...

Many YouTube creators experienced a decline in ad-revenue rates during the start of the pandemic. Now, rates have bounced back, and some creators are earning much more off videos than they were in ...

YouTube’s chief business officer Mary Ellen Coe often gets asked about how to break into the media industry. One observation she’s made in talking with members of younger generations is that they have ...

Any reader of this blog for a period of time will know that I’ve been a fan of YouTube for years. Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for ...

YouTube has evolved from humble origins to become a comprehensive video search engine and an extension of Google. As the number of users on the platform has grown, more content creators are using ...

"When I grow up, I want to be a YouTuber!" We are living in a day and age where attention is the new currency. Mega companies like YouTube can earn their stars top dollar in exchange for ad views and ...

This article was originally published on August 7 and has been updated to reflect an estimate of Arsement's earnings. At 15 years old, Preston Arsement began building a business online by playing ...

I confess that when I watched my first business video on YouTube, I winced. It was bad. The lighting was terrible, the editing was frightful and the host sounded like yet another corporate drone that ...