Released on the cusp of the new year, a new study from podcast advertising agency Oxford Road seeks to debunk any assumption that YouTube simulcasting of podcasts is necessarily more effective than ...
YouTube is the 800-pound gorilla crashing TV's annual upfronts sales extravaganza. TV companies like Disney and Paramount will try to reclaim the spotlight with tech and sports. But ad buyers want ...
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...
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