First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out Pause ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don't want to pay for a Premium subscription because ad ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...