Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress ...

According to a new study published in "PLOS One," ASMR videos could help alleviate anxiety. ASMR, which stands for autonomous sensory meridian response, is the whole-body sensation some people ...

Research finds Autonomous Sensory Meridian Response (ASMR) may have benefits for both physical and mental health Those who experience ASMR had significantly reduced heart rates while watching ASMR ...

Autonomous sensory meridian response (ASMR) – the relaxing 'brain tingles' experienced by some people in response to specific triggers, such as whispering, tapping and slow hand movements – may have ...