A new trademark filing is likely our first peek at the upcoming Yeezy brand expansion, and a strategic exit out of a legal battle with Walmart. Kanye West’s Yeezy empire is prepping for its Cambrian ...

Adidas has sold its last pair of Yeezy sneakers and a turnaround is in sight after ending its partnership with controversial rapper Ye – but now the sneaker giant is bracing for a sales hit from ...

Adidas CEO Bjørn Gulden has firmly eliminated the possibility of the athletics retailer selling Yeezy products without the Yeezy name attached to them. That was floated in November last year, shortly ...

Ye's YZY brand is set to release new AQ-01 footwear on April 24, promising faster shipping than previous launches.

Shortly after CEO Bjørn Gulden discussed plans for Adidas’ leftover Yeezy inventory, the company on Friday said it would begin selling some of its remaining Yeezy products at the end of May, according ...

Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic ...

Adidas will start selling some of the remaining Yeezy inventory later this month. The company said it will donate a significant amount of the revenues to organizations that combat discrimination and ...

Adidas said it won't write off the majority of its unsold Yeezy inventory and instead plans to sell the remaining shoes "at least" at the cost it paid for them as it looks to recoup its losses. The ...

Kanye West went medieval to explain why his Yeezy brand partnership with Gap imploded this week. West, who goes by “Ye” and appeared on CNBC wearing a large hat and sunglasses, described frequent ...