Gucci is betting on popular Chinese actor Xiao Zhan to boost the brand’s awareness, and speed its growth once again. The brand’s sales in China remained below 2019 levels in the third quarter of 2021.

BEIJING - On his 30th birthday, Chinese idol Xiao Zhan took the opportunity to reflect on his responsibilities as a celebrity. At the stroke of midnight on Tuesday (Oct 5), the singer-actor posted an ...

Celebrating 70 years of the Horsebit 1953 loafer, Gucci has dropped off an all-new campaign spotlighting the heritage footwear silhouette on actor and ambassador Paul Mescal and global brand ...

How an irrational cyberwar against fans of Chinese idol Xiao Zhan sparked a boycott of luxury brands associated with him, including Piaget and Estée Lauder Chinese pop idol Xiao Zhan was embroiled in ...