For years, the Wheaties slogan — "breakfast of champions" — has been invoked by beer lovers who pop open an adult beverage before noon. Now... It had to happen. For years, the Wheaties slogan – ...

(Courtesy of General Mills) In 1927, Knox Reeves, a Minnesota advertising executive, needed to a slogan to go on a billboard for Wheaties, then a fledgling cereal brand that sponsored the radio ...

Wheaties (R), "The Breakfast of Champions," today honored legendary NBA champion Willis Reed with a new limited-edition package. The box celebrates the incredible performance of Willis Reed bringing ...

Minneapolis November 2, 2006 Wheaties is thrilled to welcome its newest member to the Breakfast of Champions , the Detroit Shock. A new, special-edition package featuring the 2006 WNBA Champions ...

It had to happen. For years, the Wheaties slogan – "breakfast of champions" — has been invoked by beer lovers who pop open an adult beverage before noon. Now the cereal company is putting its name and ...