Southwest Airlines seeks to increase revenue and rewards for its top spenders, according to CNBC. Southwest’s executives have ...

Southwest Airlines ( LUV) is expanding its loyalty program with new membership tiers, international partnerships, and premium ...

Oct 15 (Reuters) - Southwest Airlines has revamped its 2027 loyalty program to include multiple tiers, it said on Thursday, ...

Southwest Airlines is overhauling its Rapid Rewards loyalty program, introducing three membership tiers — Silver, Gold and Platinum — beginning January 1, ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

Loyalty programs are shifting from a "cost" to a "revenue-generating department"When running an e-commerce business, you may ...

Rapid Rewards and Etihad Guest members will be able to earn and redeem points across both networks starting in spring 2027, ...

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

Coca-Cola wants people in Great Britain to hang on to the PIN codes found under their bottle caps, beneath can ring pulls, or inside multipack packaging. The beverage giant just launched The Club, a ...