One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Whether you’re new to influencer marketing and need guidance on which KPIs should be most important to you, or you’re experienced in the industry but find yourself on a knowledge-seeking mission, ...

As a SaaS marketer, I’m often asked what the most important metrics and performance indicators to track are. Honestly, it’s a great question — but not always the easiest to answer. I like to think of ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of KPIs that can be used by marketing professionals. But first, what is a KPI? A KPI, or ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, who will ...

The point of automation is to free up your time so you don’t have to be directly involved in your business all the time, right? Wrong. Well, not entirely wrong, but not entirely right, either. Sure, ...

Just in time for this year’s upfront market, the ANA is out with a new study that will likely fuel debate about the key performance indicators that drive how media is bought and sold. The study finds ...

Join Jhon Van der Ceelen at Mindshare and Fabio De Bernardi at Adverity for our exclusive webinar for the DMWF community: “Headless-chicken Marketing – Why consumer-centric KPI setting is crucial to ...

Influencer marketing has grown from a niche experiment to a major component of digital media spend globally and in India. In 2025, the size of the global influencer marketing industry is projected at ...