Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important ...

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already ...

Generative Engine Optimization (GEO) makes your brand, products and leadership content discoverable within AI-generated ...

The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web. While the discussion is focused on what we ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...