MarTech on MSN

How marketing leaders can transform marketing from a support function to a growth driver

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing ...
B2B Marketing Magazine

Transforming Internal Perceptions of the Marketing Function

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...
Forbes

A Conversation With Vontier CMO Elaine Kanak On Reimagining The Marketing Function With A Laser Focus On Customer-Centricity And Organic Growth

The goal of marketing is quickly changing by placing more emphasis on collaboration with the CEO and other C-Suite members to directly solve for consumer pain points, while taking on even more ...
The Herald-Sun

How vacant marketing roles are costing businesses billions

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...
Forbes

Rethinking Marketing Leadership: Why Every High-Growth CMO Needs A Chief Of Staff

Ishita Mehta is a business strategist, C-suite advisor, advocate for women executives, and currently a marketing leader at HelloFresh. Modern chief marketing officers (CMOs) constantly navigate an ...
Marketing

What 600 Marketing Ops Pros Say About the State of Their Profession

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...
Campaign Live

The state of medical marketing’s chief communications officers

For medical marketing agencies, chief communications officers serve a key function as messengers for the brand — both ...
Fast Company

Aligning marketing operations with your marketing strategy

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...
Accounting Today

What should your marketing team look like?

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...
knowledge.insead.edu

Beyond Humans: AI-Driven Marketing in the UAE

What the future of marketing could look like in an AI-native ecosystem. Loading the Elevenlabs Text to Speech AudioNative Player... The United Arab Emirates has emerged as a global AI hub, thanks to ...
Omaha.com

How vacant marketing roles are costing businesses billions

A modern empty office with a vacant chair behind a desk with a computer monitor and desktop decor. The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the ...