Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity ...

Semantics are important. They tell us what something means. Without semantics you just have a jumble of syntax. The better defined the semantics are, the less likely something is to be mis-interpreted ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

The Snowflake and Salesforce launch Open Semantic Interchange initiative with industry partners to standardize business ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

The Semantics conference is one of the biggest events for all things semantics. Key research and industry players gathered this week in Leipzig to showcase and discuss, and we were there to get that ...

It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re ...

Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here's how you can use it to boost your SEO strategy and grow ...

As a blogger, it is always challenging to put onesself out there, but we do it to share our ideas and hopefully make people think, challenge beliefs or connect with our readers. That being said, ...