ChatGPT tops AI referrals, followed by Perplexity. AI highlights brands Google doesn't. And organic search still drives the most traffic.

AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track ...

Visits to major US news websites have plummeted since Google rolled out its artificial intelligence search feature last year – with some plunging 40%, according to troubling new data. Of the top 50 ...

According to Pixalate's research into invalid traffic (IVT), including ad fraud, in programmatic advertising across key APAC ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

According to Pixalate’s research into invalid traffic (IVT, including ad fraud) in programmatic advertising in key North ...

When multiple AI models were on the boom, and even until last month, Google was firmly saying that there was no decline in web traffic and everything is fine. However, the tech giant has finally ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...