In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of ...

Tired of ads? Subscribers enjoy a distraction-free reading experience. Click here to subscribe today or Login. A customer video testimonial is yet another open-secret in marketing that can have a ...

"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, host George B. Thomas ...

Somebody once told me that a customer who had an issue—but had their problem resolved—is a more valuable reference than a customer who’s had a perfect experience end-to-end. Our brains are hardwired ...

Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust in your brand,” said Kyra Sammis, ...